Archive for the ‘Josh Bernoff’ Tag

A Geek’s Thoughts From the Carrie Underwood Conference

Last night, I attended the Carrie Underwood conference at the Jobing.com Arena in Glendale, Arizona.

One thing I couldn’t help but think during the show was how many people were using their mobile phones to take photos, record video, and share their experiences on social networking sites.

This really doesn’t do it justice, but I took this photo with my own iPhone while at the show (look at all the lights in the foreground — those are mobile phones!):

Ironically, I recently conducted a video interview of Ted Schadler on my Computerworld blog and spoke about this very topic.  Ted is one of the co-authors of the new book, “Empowered”, which talks about four key technologies that are changing the way we do business — social, mobile, video, and cloud.  With what I witnessed in the crowd, I couldn’t help but think Ted was *really* onto something.

To me, it reinforced that it is best to embrace these technologies, not fight them.  Some artists may try to prohibit such behavior, but I think it benefits Carrie Underwood to have also those people uploading pictures and telling their friends about their experience on social networking sites.  Essentially, they are advertising for her and evangelizing her brand… for free.

What do you think?  Would you try to protect your intellectual property from be spread via social, mobile, video, and cloud?  If so, when and how?  If not, why not?

By the way, in case you were wondering, the concert was amazing. 🙂

Groundswell by Charlene Li and Josh Bernoff – Book Review

I would like to offer periodic book reviews on WiFiJedi.com   The plan is to review wireless networking and security books. However, I have been doing a lot of reading about blogging and social media these days. Therefore, this week I am reviewing the book “Groundswell” by Charlene Li and Josh Bernoff.  

Please let me know in the comments section if you like the idea of book reviews.  Also let me know if you would like them strictly on wireless, or if you don’t mind if they are off topic.  

I originally bought this book based on a You Tube video of the author, Charlene Li, making a presentation under the “Authors @Google” program. I guess the Groundswell sold one more copy of her book…

In many ways, this book reminded me of Jim Collin’s “Good to Great” book. “Groundswell” is very quantitative in nature. There are a TON of in-depth case studies – the book even contains a case index in addition to a subject index.

The book is well structured. It is broken into three main parts and has a logical idea flow of listening, talking, energizing, supporting, and embracing the groundswell. While I liked the structure, it took more time to read than most books due to its academic nature. 

Overall, the authors take a practical, high-level approach to social media. They focus on the people, objectives, and strategy BEFORE they focus on any given technology.

This should definitely be a cornerstone text in any library on Social Media!